The Little Pet Revolution is Listed here: Kaytee, Rainn Wilson and Kenneth the Guinea Pig Winner Modest Pet Equity in “Small in Show”

CHILTON, Wisc.–(Organization WIRE)–Kaytee, a primary model in the Central Garden & Pet portfolio (NASDAQ: CENT) (NASDAQ: CENTA) and a pioneer in wellness merchandise for tiny animals and birds, is on a mission to champion small pets everywhere you go. Around 16 million people currently adore and treatment for little animals or pet birds, but the planet of animals can generally really feel extremely focused on pet dogs and cats. As a outcome, the little animals of the environment can get shed in the crowd…until finally now.

With the aid of A-checklist star Kenneth the Guinea Pig (and his human chaperone and compact-animal enthusiast, Rainn Wilson), Kaytee is starting up the tiny pet revolution with “Small in Show,” a first-of-its-kind digital short movie. “Small in Show” chronicles Kenneth and Rainn’s journey to enter the famed Westminster Pet dog Exhibit and in flip, celebrate all that compact animals have to provide.

“Small pets are truly disregarded. Everybody goes straight to canine and cats. But Kaytee is out to exhibit that these tiny creatures have big personalities and are just as worthy to be element of your family members. Which is one thing that was effortless to get at the rear of,” claimed Rainn Wilson.

Kenneth is not the only pet worthy of recognition. To place deserving modest pets everywhere front and heart, Kaytee is launching its inaugural #SmallinShow Award Clearly show, inviting pet parents of hamsters, bunnies, mice, birds and other modest companions to share images and tales of their mini heroes across social media. The #SmallinShow Award Present will culminate with the crowning of three winners who will just about every get a 1-year source of Kaytee items¹.

“Small animals are unbelievable animals who convey pleasure to hundreds of thousands of pet mom and dad every day, and it’s time they get the recognition they have earned,” stated Mike McGoohan, SVP of Promoting and Tactic at Central Back garden & Pet. “For more than 150 many years, Kaytee has been fully commited to supplying substantial-good quality merchandise and support to tiny animals, birds and their guardians, and we are proud to champion their wellbeing. We hope that the #SmallinShow Award Clearly show gets to be a celebration of all tiny animal companions and delivers jointly this hugely engaged neighborhood in a way that has by no means been finished ahead of.”

With more than 150 several years of encounter, Kaytee is a trustworthy manufacturer that provides on the overall nicely-staying of birds and modest pets with meals, treats, bedding, toys, habitats and add-ons. As an market chief, Kaytee delivers the best top quality goods and superior requirements with continued innovation and dedication to the ease and comfort and basic safety of little pets almost everywhere. View the “Small in Show” limited film in this article and discover much more about Kaytee at www.kaytee.com.

About Kaytee

Kaytee® is a primary pet brand, delivering high quality items these as food, treats, bedding, toys, habitats and extras, to guidance the well-getting and pleasure of compact animal animals, pet birds and wild birds. For much more than 150 years, Kaytee has continuously shipped impressive new items with pet consolation and safety at the heart. To master additional about Kaytee, visit www.kaytee.com. Kaytee is a major brand in the Central Back garden & Pet portfolio.

About Central Backyard garden & Pet

Central Backyard garden & Pet (NASDAQ: CENT) (NASDAQ: CENTA) understands that residence is central to existence and has proudly nurtured delighted and healthy properties for more than 40 several years. With fiscal 2021 net gross sales of $3.3 billion, Central is on a mission to direct the foreseeable future of the pet and yard industries. The Company’s modern and trustworthy merchandise are dedicated to aiding lawns mature greener, gardens bloom more substantial, animals dwell much healthier and communities expand stronger. Central is dwelling to a major portfolio of additional than 65 higher-quality brands which include Pennington, Nylabone, Kaytee, Amdro and Aqueon, potent manufacturing and distribution abilities and a passionate, entrepreneurial development tradition. Central Garden & Pet is dependent in Walnut Creek, California and has around 7,000 workers across North America and Europe. For more details about Central, make sure you take a look at www.central.com.

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¹ Official policies for the #SmallinShow Contest can be identified right here: https://principles.creativezing.com/Kaytee/. No order or payment is important to enter or acquire.