December 11, 2023

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PharmaVoice Recognizes Healthtech CEO Peter Kirk as One of 100 Most Inspiring Leaders in the Everyday living Sciences Market

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Sermo CEO & Be Your Achievable Founder Acknowledged For Positive Impact and Impact on the Everyday living Sciences Sector

NEW YORK, Oct 04, 2023–(Business WIRE)–Peter Kirk, CEO of Sermo and Founder of Be Your Possible, has been named a PharmaVoice 100 honoree. This once-a-year checklist acknowledges the most inspiring folks in the lifestyle sciences industry. Peter is integrated for his get the job done and dedication to elevate $1 million for professional medical research by operating 1,000 50 percent-marathons before the 10th anniversary of his blood stem mobile transplant. Be Your Possible’s mission to encourage other individuals and fundraise for research was born from Kirk’s personal harrowing experience of surviving Acute Myeloid Leukemia. The flagship function of the group is his yearly fundraiser “Run with Peter,” in which medical professionals select to operate or stroll for a medical organization of their alternative. To date, the corporation has lifted additional than $350,000 for health-related exploration.

This push release options multimedia. See the complete launch right here:

Peter Kirk, Sermo CEO & Be Your Feasible Founder (Picture: Enterprise Wire)

“My hope is that by means of sharing my tale, I can assistance encourage other individuals to acquire a action toward their individual achievable – whatever that may be,” states Peter Kirk, Sermo CEO and Founder of Be Your Probable. “My tips: just established a aim, whether massive or tiny, and shift to it.”

Peter was nominated for the PharmaVoice 100 award by Dr. Michael Mauro of Memorial Sloan Kettering Most cancers Middle. “Any contribution in the direction of medical investigation, no matter how small, can make a significant effect. From funding a research assistant or investigator to donating time to elevate recognition, just about every energy counts toward advancing professional medical know-how and improving upon healthcare outcomes,” suggests Dr. Mauro. “Peter has a deep appreciation for the exploration that went into earning his transplant possible and has made it his mission to shell out it forward and assistance others create again their life.”

“This business is a ground-breaking a single able of modifying the globe as a result of science and know-how. These honorees encourage breakthroughs by guiding their groups, supporting their sufferers, and propelling their organizations’ missions forward. We are excited to figure out their contributions via this yearly listing,” said Meagan Parrish, direct editor of PharmaVoice.

This recognition comes on the heels of Be Your Possible currently being awarded Cinehealth’s greatest episodic series and best short movie for “A Life Value Running”, a three-section docuseries about Peter’s survivor story which includes meeting the blood stem cell donor who saved his lifetime. The Cinehealth movie festival took spot through the latest once-a-year Digital Pharma East convention in Philadelphia.

To view “A Lifetime Truly worth Running” and discover much more about Be Your Probable, remember to visit:

About Be Your Feasible:

Born from Founder and Sermo CEO Peter Kirk’s harrowing practical experience with Acute Myeloid Leukemia, journey to recovery, and commitment to inspiring other individuals to be their doable, Be Your Possible is a global charitable business dedicated to increasing consciousness and cash for professional medical research to aid other people reward from lifestyle-conserving solutions, these kinds of as Peter’s personal blood stem cell transplant.

The group was established in 2022 launching its first initiative, Run with Peter-Operate for Investigation, a worldwide movement mobilizing 1000’s of medical professionals to run or stroll in assistance of health care exploration.

Peter’s “probable” is running 1,000 half marathons by the 10th anniversary of his transplant.

We pledge to empower not only other patients, but everyone to take measures toward discovering their possess feasible, from exercising to schooling and own growth. Our main belief is that just about anything is doable, by having 1 move at a time, Alongside one another. To understand far more, visit

About Sermo:

Sermo is the premier worldwide healthcare exploration business and the most reliable doctor engagement platform. Sermo engages with more than 1.3 million HCPs across 150 countries and has access into the U.S. Payer market place that now exceeds 230M commercial lives coated.

For more than 20 a long time, Sermo has been turning physician working experience, skills, and observations into actionable organization insights that advantage pharmaceutical firms, health care associates, and the health-related group at large. Sermo gives on-demand from customers obtain to medical professionals by using a proprietary health and fitness-tech ecosystem to obtain specific HCP insights that tell strategic decisioning in actual-time. To master a lot more, go to

About PharmaVoice

PharmaVoice is a leading industry publication operated by Business Dive. Our stories deliver the most vital voices and tips in the existence sciences to market leaders.

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Allyson Noonan
AN Communications
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