Millie Bobby Brown to launch pet clothing with Kanine

Millie Bobby Brown’s Florence by Mill model has signed a prolonged-phrase pet clothing and accessories arrangement with Kanine Group subsidiary, Kanine Pets Planet Minimal.

The actress, recognized for her function in the Netflix display ‘Stranger Things’, will start two pet attire and accessory collections per year, beginning in summer months 2023, featuring “cosy, amazing types along with a conscious approach”.

The Florence by Mills for Pets selection will involve clothing, this sort of as hoodies, raincoats, bath robes, and bibs, and pet accessories from collars to leashes, tags and harnesses, as well as pet property and life-style items, including bowls, mats, baggage and toys.

The solutions will be made to inspire fun and positivity although extending “personal expression and self-confidence”. In addition, the collections will be pushed by Brown’s love for animals, with Kanine and Florence by Mills pledging to donate to brings about connected to animal welfare.

Commenting on the offer, Millie Bobby Brown, founder of Florence by Mills, stated in a assertion: “I needed to increase all that Florence by Mills stands for to a very essential aspect of my daily life, my beloved pets. My brand is about encouraging young girls to positively embrace their individuality and what helps make them unique.

“I strongly imagine that this dedication to daily life and love must also extend to my enthusiasm for pets, so that they also can sense cosy, distinctive and appreciated. For pet mom and dad, acquiring entry to a total assortment of items to complement their way of life is essential and what could be much more fun and fitting than having matching outfits?”

The deal was negotiated by Brown’s global licensing lover IMG.

Samuel Wong, chief govt at Kanine Team, additional: “We are delighted to lover with Millie and Florence by Mills to prolong all the excellent values to animals. Our mission has always been to unfold appreciate, joy and pleasure and to redefine the animals ecosphere and with these kinds of a passionate associate, we are for confident producing a absolutely new house for Gen Z pet dad and mom and their pets to prosper.”

The Florence by Mill pet collections will be obtainable worldwide on Kanine.com and in select office merchants and pet stores.

Florence by Mills very first introduced with magnificence in 2019, providing clean splendor items, and expanded to style in 2022 right after signing a extended-time period apparel collaboration with About You, 1 of the major style and life-style platforms in Europe.