September 22, 2023

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World of Health & Pet

itrac, LLC Completes Multiple Acquisitions, Building Main Outsourced Dental Advertising and marketing, MarTech, and Recruiting System

4 min read

TAMPA, Fla., May possibly 26, 2022 /PRNewswire/ — itrac, LLC, a portfolio company of HealthEdge Financial commitment Associates and 424 Money, has expanded its product or service and services offering through the completion of 3 strategic incorporate-on investments. With offices in Oregon, Texas, Indiana, Ga, and Florida, itrac is just one of the top and longest-standing dental marketing businesses in the US, providing a suite of marketing and advertising technological know-how (“MarTech”), outsourced marketing and advertising, training, and club software package methods to assist dentists and their tactics obtain their aims. Following the appointment of Steve Karasick as itrac’s CEO in early 2021, the company embarked on an aggressive M&A tactic which has successfully resulted in three remarkably accretive organizations becoming a member of the itrac spouse and children – DentalPost, SmartBox Dental (“SmartBox”), and Nearby Look for for Dentists (“Nearby Look for”).

DentalPost, headquartered in Atlanta, Georgia, is a technological know-how-driven human methods resolution giving recruitment, interview management, and profession progress means for dental professionals and tactics. The firm operates the dental industry’s premier recruitment system, enabling dental workplaces nationwide to streamline choosing via most effective-in-course on the net and mobile alternatives. As the industry’s single major person base of dental industry experts, DentalPost can help dental choosing managers source far more candidates, enhance retention and make smarter employing conclusions employing evaluation-pushed selecting and screening tools. The recruiting platform is a strategic addition to itrac’s suite of marketing, coaching, club software package, and MarTech choices. DentalPost founder Tonya Lanthier will stay with the firm post-closing as President of DentalPost.

“DentalPost was commenced to fill a essential want in the current market: a dental-certain job board to enable dental procedures and gurus hook up and come across a greater in good shape. At the heart of our expansion is a mission and eyesight to increase the life of dental specialists and the culture and vitality of dental practices, supporting them locate the right fit by way of additional educated selecting and career choices,” stated Tonya Lanthier, DentalPost Founder & President. “At DentalPost, we have very long envisioned the upcoming of the best dental group being pushed by smart, engineering-enabled info and staff management tools. Staying a part of itrac’s initial-course MarTech expenditure portfolio positions us to more elevate and expand HR and group management remedies to propel the dental sector forward.”­

SmartBox, headquartered in New Albany, Indiana, is a complete-provider electronic marketing and administration agency offering products and services to dental practices in the course of the US, consisting of site design and launch, on-internet site and off-web site Search engine optimisation, continuing education and learning, and apply instruction, as nicely as commonly available dashboards and reporting run by their proprietary PracticeHQ technological innovation. SmartBox Founder and CEO Colin Receveur has joined itrac’s board of administrators put up-closing.

“SmartBox consumers will not see any disruption in deliverables, but alternatively an greater investment in the technologies, providers, and development applications we can give them, “said Colin Receveur, founder, and CEO of SmartBox.

Regional Look for for Dentists, based mostly in Austin, Texas, is an net-based dental advertising organization. The company’s products and services contain digital promoting solutions, net development, and standing management for unbiased dentists throughout the US. Nearby Lookup for Dentists even more enhances itrac’s complete suite of outsourced electronic internet marketing solutions.

“We are thrilled about the mixture of itrac’s present products and solutions with SmartBox, DentalPost, and Community Research for Dentists, building a sector foremost provider of outsourced internet marketing products and services, MarTech, training, and recruiting for impartial dentists throughout the country. SmartBox, DentalPost, and Neighborhood Look for for Dentists have every single impressed us with their respective customers, outstanding commitment to high-quality products and services, organization values, and encouraging dentists prosper. Partnering alongside one another, we imagine the mix of teams, alternatives, and support we can deliver to Dentistry is second to none,” mentioned Steve Karasick, itrac CEO. Next the acquisitions, itrac has a nationwide footprint with consumers in all 50 states. itrac is owned by HealthEdge Investment Companions, 424 Cash, Eagle Non-public Funds, the founders, and management.

Wyatt Tarrant & Combs recommended SmartBox on the transaction and KPMG Corporate Finance LLC served as unique financial advisor to SmartBox. Mazzone & Associates served as monetary advisor to DentalPost. Woodbridge Advisors served as fiscal advisor to Area Lookup for Dentists.

itrac, LLC is one particular of the primary and longest-standing dental MarTech firms in the US. Anchored by Dental Revolution and illumitrac Software®, itrac, LLC assists dental tactics renovate their methods into a flourishing business enterprise.

HealthEdge Financial investment Associates, LLC is an running-oriented private fairness agency founded in 2005 that focuses solely on the healthcare business. HealthEdge seeks to realize excellent returns by investing in firms that gain from the information, knowledge, and network of associations of its companions. HealthEdge’s associates have a lot more than 100 many years of put together running working experience in health care as CEOs and buyers. For far more information on HealthEdge, make sure you visit

ABOUT 424 Capital
424 Capital is a growth money associate that invests in reduce center-marketplace providers within just technological innovation and tech-enabled companies. 424 Cash will work in partnership with founders and management teams to accelerate and scale for extensive-expression progress. Focusing largely on investments in health care and renewable energy, we commit in, empower, and permit corporations to stage up, stand out, and make a variance in the entire world. For more details about 424 Capital, remember to pay a visit to

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