Very well acknowledged for its leading position in e-prescriptions in Brazil, Memed invests in technologies and items that combine the healthcare worth-chain by seamlessly connecting medical professionals, sufferers, pharmaceutical shops & industries and clinics
“In a fragmented industry, we’ve developed serious digital bridges integrating all personas in just the worth-chain to market quick, handy and inexpensive medical adherence by sufferers”, clarifies CEO Joel Rennó Jr. The first merchandise in this regard was the exams’ system, which permits any individual to plan online appointments for health-related assessments straight from Memed’s e-prescription. “Our physicians and trusted companions, this sort of as insurance plan businesses and well being system operators, are entitled to to have visibility as to irrespective of whether a provided affected person is actually doing the suitable set of examinations that have been approved – our platform not only will allow for the on the web scheduling of these types of examinations but also significantly cuts down no-reveals for clinics and laboratories”, says Joel Rennó Jr.
As Memed experienced a large 9-fold boost in terms of e-prescription volumes, leaping from 2.9 million in 2018 to 29 million in 2021, and also created a status for alone in terms of technological know-how and brand name recognition, the second strategic product or service that has lately been released was the medications’ platform. The system operates as a true 3P market in which Memed controls the neatly developed person experience and sellers provide a large array of sortiment and get treatment of logistics. The medications’ platform has now captivated the greatest pharma retailers in Brazil – 6 out of the leading 10 – and primarily all of the digital native pharma e-commerces. That validates Memed’s approach and reinforces the unparalleled benefit of its scale.
“Consider how amazing would be to receive an e-prescription from your medical doctor, open up it up on your smartphone, click on on a url that instantly requires you to an open up system featuring a full array of the most effective pharmacies in Brazil and, with just 2 clicks, acquire your medicine on the internet and have it sent to your household 30 minutes later? That’s what we have developed to the gain of our doctors, associates, sufferers and pharma stores” adds Joel Rennó Jr.
Centered on community data disclosed by other companies, Memed presently has a current market share in excess of 80% in e-prescriptions – on the other hand, the segment is nonetheless in its early innings despite the accelerated development, as soon as e-prescriptions in Brazil signify significantly less than 10% of the total health-related prescriptions issued just about every 12 months.
A further vital attribute of Memed’s medications’ system is the option to a lengthy-standing health care problem in Brazil: sanitary and regulatory management. That is mainly because, soon after the sale of a treatment, the pharmacy desires to sign-up that transaction and reduce that treatment from its inventory management technique, notably for managed substances. Through Memed’s proprietary technological innovation accessible to more than 80 thousand factors-of-sale in Brazil, any medicine is instantly registered and eliminated on its sale and the e-prescription is immediately expired. This prevents frauds and abuse of healthcare prescriptions and lets full traceability for sanitary auditing uses.
Memed’s mission is to make entry to healthcare much more economical and human by constructing impressive technological know-how and items that link doctors, clients and all other stakeholders in a uncomplicated and protected way. Memed has turn out to be the conventional of reference in e-prescriptions, positively impacting the life of millions of Brazilians.
Memed serves far more than 300 healthcare companies throughout Brazil. It is used by about 150,000 medical professionals and has generated 29 million e-prescriptions in 2021, benefiting 20 million life. The business also supports environmental preservation by conserving tons of paper that would have been employed with traditional prescriptions, paving the way for the construction of truly sustainable methods within just the healthcare ecosystem.